BusinessWhy Your Salary May Not Keep Up with the...

Why Your Salary May Not Keep Up with the Cost of Living


With the increased cost of living, wages are not rising proportionately, and people in the United States need help just to make ends meet. Even raises are projected to be much smaller in 2024, with overall salary increases down 4.4%. It’s quite hope-deflating. Here, we will cover what causes the gap between inflation and salary growth: income inequality, financial stress, and corporate actions.

Workers & Middle Class Are Struggling

Statistics of financial stress in workers can be seen everywhere. Many Americans suffer to make ends meet on essential needs like food, health care coverage, and the cost of housing, as well as utilities. Stress factors are exacerbated by a lack of retirement savings, emergency funds, and burdened student loans as well as other debt such as installment loans. As more and more people turn to side hustles to take care of bills, companies are working on real-time payroll. This financial burden emphasizes the necessity of a more comprehensive solution in regard to compensation and financial well-being.

Firms Are Trying To Retain Cash Rather Than Giving Raises

Although the majority of the employees are faced with financial challenges, firms are shying away from increasing wages. Companies such as Apple, which enjoy large profits and a considerable cash balance on their balance sheets, tend to repay shareholders with stock buybacks and dividend payments instead of investing in the employees. It is this unwillingness to raise salaries, even if it can be afforded, that helps widen the chasm between corporate progress and the financial security of employees.

The recent release by Apple of its quarterly revenue reaching $61 billion with profitability standing at a little over 20%, whereby it intends to distribute about $210 million to shareholders, highlights this trend. The gap between a company’s profits and workers’ stagnant wages also challenges the values that organizations pursue, as well as what they value.

Negotiating Better Pay

As the effects of cost-of-living raises are minimal, employees tend to opt for pay negotiating by moving jobs, promotions, or performance bonuses. Official statistics regarding government inflation show a more substantial than anticipated rise in the CPI, therefore reinforcing what needs to be done as measures against wage stagnation.

In response to the inflationary pressures and the employee-driven job market, U.S. employers have revealed a flicker of actual feeling and are wisely taking proactive measures to retain and attract talent. According to a survey conducted by consulting firm WTW, employers plan to increase salaries by an average of 4.6% in 2023, up from 4.2% in the current year. This upward trend in salary adjustments reflects the recognition among employers of the need to stay competitive in the face of rising costs of living.

The findings are further supported by a report from, which surveyed 1,000 HR professionals. Nearly half of U.S. employers expressed plans for higher year-over-year budget increases in the coming year compared to 2022. The intentions to raise budgets align with the current employment landscape, where skilled workers have the leverage to negotiate for better compensation.

Workforce & Salary in 2024

It is quite depressing that when we step into 2024, several grim indicators look forward to the deepening of the gap between inflation spiraling and stagnant pay increase. History provides a sobering fact–while inflation has risen, wages have failed to rise in tandem. The information points to an expanding divergence, which may widen in the future. It has become imperative for the employers to reconsider their compensation strategies. Given that salaries have persistently been lagging behind inflationary spirals, it is upon organizations to take a proactive role in narrowing this gap. If this is not addressed, employees would be further strained financially, and workforce satisfaction levels could deteriorate due to the persistent inflation of living costs.


The disparity between earnings and inflation in the United States warrants a response. The possible factors that contribute to this complicated issue are income inequality, financial strain, and corporate behaviors. Therefore, as the workforce struggles in the face of inflation, both employers and policymakers must rethink compensation packages and consider innovative strategies to address wage issues focused on workers’ economic welfare. It is important to create a work culture in which employees not only survive but thrive during tough economic times.

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