AI content has disrupted the world of SEO and content, but at the end of the day, it is still nothing more than fluff. You can use AI tools to create in-depth guides and helpful posts, but you will need to be there every step of the way, often creating the post in chunks, fact-checking, rewriting, reformatting, and so much more.
At least, that’s what you need to do if you want your content to actually mean something in 2024 and beyond. Writing-wise, those AI tools create content flawlessly. You can even ingest your older work to have these generative tools break down your writing style and write in your own style. The issue happens when you put zero creative effort into using those tools.
Google has reversed its initial stance on AI, but it’s put so much more emphasis on new information, in-depth information, and the quality of information. That’s why crafting content today is so much more complicated and why you need to use these tips to stand out:
Craft Helpful Content
Every piece of content that you create should be helpful, it should be unique, and it should be compelling. There are many tips on how to produce helpful content out there, but in general know that it’s now going to take you far more time than in the past. Here are some innovative ideas to build more helpful and in-depth content:
- Read through and use information in industry reports
- Get in touch with industry experts for quotes and content
- Create video content
- Brainstorm and come up with new creative ideas to share
- Create in-depth content targeted at your product (ideal for SaaS brands)
Collect Ideas From AI Tools
AI isn’t going anywhere, and you will want to use it, but put it in the assistant and researcher roles rather than the creative director roles. For example, add an AI natural language processor chat tool to your SaaS brand’s FAQ section. You can track all the queries that come through, and if you don’t have an answer to a question, you know exactly what new page or section to add. You can also use AI to brainstorm ideas and narrow down vague thoughts.
Try to be as specific as possible. Pose a question or idea, and follow up thoroughly with that premise. You want each post to feel like a white paper. You want people to bookmark that page, share it, and return to it as a source of information. In this case, less content can be more valuable, especially when your content is revisited directly or used continually. For example, you can link in-depth guides on how to use your SaaS tool from your website into the software itself.
Teach, inform, and delight readers with several senses by using multimedia. This includes photos, infographics, visual step-by-step explanations, video, and interactive elements. Yes, adding in these multimedia elements is time-consuming, but it will greatly enhance the experience and value of your content, especially if you use those pages as landing pages in your marketing campaigns.