There will be periods in your business when you feel (and see) that a boost is needed. This may be when a new competitor is on the scene and directly competes with you. Or, it could be when customer spending decreases. Using promotional products to boost customer numbers or introduce a new product or service is an affordable way to achieve your business goals and objectives. Trust is established when a customer or potential customer sees something with your brand name/logo on it. Now, to make sure you get the most out of promotional products, you must decide what you will use, when, and why. Simply giving away freebies or non-related items will not help you get results.
Deciding Which Products to Use
Not all promotional products will be beneficial to use in your business. You want to establish which ones will bring you the best returns and results. To do this, you need to consider utilizing products your customers or audience will use. For instance, if you own a shoe store, you might find that custom socks from Anthem Branding will be a good promotional product to give away. Or, if you own a fitness company, you may find that branded water bottles are the best promotional products to incorporate.
Establish What You Want to Achieve
You know that you want to use promotional products to boost your business, but what are you specifically looking to achieve? You need to start focusing on setting business goals to ensure you get a good return on your investment. So, are you looking to raise interest and awareness in your brand within a new target market? Or are you looking to rekindle relationships with existing customers? Are you making your target market aware of a new product or service you will be launching? Or are you using promotional products to celebrate a business anniversary or milestone?
Creating Designs That Get Noticed and Remembered
You are not the only business to use promotional products to reach customers and target audiences. Therefore, you need to create designs, color schemes, and ideas that will get noticed. These will have to be linked to your business and to your brand for maximum impact. If designs for promotional products are bland and unrecognizable, you will struggle to build brand recognition. You may also find that your business or brand gets mistaken or confused for a competitor – and this is not what you want!
Focusing on Quality
When you are utilizing promotional products within your business, it is important that you do not compromise on quality. There is no point in going for a mass-produced product if it breaks or falls apart shortly after it is given to customers or clients. This poor quality will create a negative impression of your business, and this image will be hard to shake. Always look at the products on offer first, if you can, and see what they are made of and how they are made. If the quality is not visible or present, then it will show.
