Imagine you are relaxing on a bean bag at a beach after executing an important marketing campaign. As bizarre as it sounds, it is almost practically impossible to picture it and find those moments of peace, especially if you are a marketing professional or an entrepreneur, as your mind is always circulating with the next marketing action.
What if I told you that all your marketing tasks can be handled by a single software solution- Marketing Automation. It is literally a lifesaver for a round-the-clock marketer. It simplifies and automates repetitive marketing tasks, thereby increasing efficiency and speeding up monotonous processes. It helps you in sending welcome emails, nurturing leads, sending SMS notifications to interested prospects, and even tracking key metrics. The icing on the cake is that marketing automation not only streamlines marketing efforts but also provides a personalised experience for a customer.
Let us dive deep into the ocean of marketing automation and understand the ins and outs of it.
How can HubSpot Marketing Automation Software help your Business?
A staggering 91% of the marketers consider marketing automation to be a significant factor in their marketing toolkit. HubSpot has a top share of 29.51% making it the most predominant marketing solution provider.
HubSpot marketing automation software offers numerous benefits that can have a significant impact on your business. Some of them are:
Increased Efficiency: Marketers have diverse tasks to do daily, and automation saves their day by automating the majority of their efforts. Marketing automation boosts the effectiveness and efficiency of the entire marketing department.
Personalised Lead Nurturing: Marketing automation helps with lead nurturing while also personalising each lead’s experience.
Increased Conversion Rates: HubSpot Marketing automation can enhance conversion rates by retargeting ads on numerous channels to your website visitors.
Accuracy of Reporting: Marketing automation generates accurate and quick reports, providing a bird’s-eye view of campaign results.
Tips for Effective Marketing Automation
There are different categories of marketing automation, and choosing the one that is important to your business largely depends on your marketing goals. Here are some marketing automation tips:
Trigger the Right Emails through Email Automation
From welcome emails to automation emails, refund emails, and even cart abandonment emails, automation rules the entire customer email lifecycle. Email automation is primarily prompted by time and action.
Time-based automation includes sending emails on specific sale days or on birthdays. We all enjoy receiving birthday emails from our favourite brands, don’t we?
Action-oriented emails are more intrinsic, involving a series of emails delivered to a customer based on their buyer’s journey. Use personalisation and tailor the content depending on the action your customer has taken.
Using the email automation tool, create an email sequence that targets the right message at the right time and for the right action.
Schedule Content with Social Media Marketing Automation
We all know how social media has taken over our lives. Scheduling and publishing content, setting different filters, sending notifications, and even analysing metrics can all be automated by HubSpot.
Nurture your Leads through Lead Scoring
Lead scoring attaches scores to your prospective customers by assessing their interactions and engagements with the content. HubSpot then helps you segment these customers and target your marketing efforts based on their interests.
For successful lead scoring, it is vital to define the action items. They can be engagement rates, click-through rates, email open rates, resource downloads, course signups, or even website interactions. Assign higher scores to actions that match your marketing goals, and then customise your campaigns to nurture those leads. Lead scoring is one of the most effective lead nurturing strategies.
Leverage Retargeting ads via Advertising Automation
Retargeting is all about displaying ads to potential customers who have previously interacted with or expressed interest in your brand. It could be a purchase or a website visit. Retargeting is a great strategy for getting your brand in front of prospects and has a direct impact on raising your ROI.
Convert website visitors by tracking them with HubSpot’s tracking tool. Then, using the audience segmentation tool, segment the clients and build targeting ads with customised messages.
Supercharge your Marketing Game with HubSpot
Implementing these tips and strategies will not only enhance your marketing efforts but also help in streamlining your processes, segmenting your customers, nurturing interested leads, optimising email sequences, managing social media, and automating retargeting ad campaigns. HubSpot Marketing Automation is indeed a game changer for marketers.
So, get back to your bean bag, let automation do the heavy lifting for you!
