Looking to market your jewellery business? With the whole world making their presence evident on social media, there’s way too much traffic on the internet now and no one gets the attention they deserve, especially businesses. We recommend you to go the old-school way. A few important tips and tricks to promote your ‘bling-biz’ offline is what you need to get things going after a slow start.
- Organise exhibitions
The best way to reach out to more people and actually get them to buy your jewellery is to hold exhibitions. Jewellery exhibitions happen throughout the year in school halls, open grounds or other big spaces such as hotel banquet halls and they’re known to be quite popular. You can offer discounts at the exhibitions as you display a small portion of your original stock of jewellery such as lab grown diamonds in UK. To make it more appealing, you could arrange snacks and drinks for the visitors too. Make sure everyone gets a visiting card and a flyer before they leave and also a little gift to takeaway, if you’re willing to spend that much. It will create a good first impression.
- Feature your business in the print media
When social media and the internet wasn’t a thing, everything depended on print media. And today even after social media has established its strong position in the world, people still rely on print media for news, entertainment and other current issues. Use the print media to your benefit for business promotion. Contact your local newspapers to feature your advertisement in them. Many papers offer a reasonably sized advertisement at a fairly low cost. Also, there are niche magazines. Get your business to make an appearance in the jewellery magazine every once in a while so people can know about your latest designs and offers.
- Television and radio, banners on road
When you’ve conquered the print media, move on to television and radio. Shoot or record advertisements especially for the visual media and feature them. This might be a little expensive, but it definitely will boost your business growth better than any other means of promotion. You could also have a celebrity feature in your television ad. Make a compelling story, keep it crisp, and interesting, not to mention visually appealing.
- Membership cards and loyalty programs
Everyone knows jewellery is meant to last forever, but what about your customers? Give them a feeling of permanency too by offering membership cards or loyalty programs that will enable them to avail discounts on purchases. Discounts are honestly the best way to attract customers no matter what the business is.
- Radio contests
Conduct small and relatively easy contests on the radio and announce that the winner will get free giveaway from your brand. Not only will a lot of people respond, but they’ll be intrigued to visit your store later on as well.
- Impeccable customer service
Once you get people to come to your store after a good first impression from the advertisements, you will need to maintain it. Offer responsive and pleasant customer service so they’ll want to come back and also recommend you to others.
Add digital marketing to this list of offline marketing and your store will soon be buzzing with customers. Even big business like jewellers hatton garden that offer the best deal of full eternity rings that must follow the same rules and look how successfully they run their shops today. Thank us later.
