Digital MarketingHow to Explain Facebook Marketing to Your Mom

How to Explain Facebook Marketing to Your Mom

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Is your mom annoyed that you are spending too much time on Facebook? If she thinks you are wasting your time, now is the time to explain the importance of Facebook Marketing to your dear mother. She was born in a different era where TV and radio commercials reigned supreme. Therefore, she most likely cannot grasp the popularity of Facebook. Thus, you need to clarify why you edit your videos online using a free video maker; And why you need to upload them on Facebook, the largest social network.

The famous adage “Mother knows best” most often applies to many things in life. But in this instance, your mom is stuck in old-school ways and doesn’t completely grasp what is best for today’s digital era.

Thus, she needs a serious mindset shift to help her understand the rationale behind why you utilize this app to build your brand. Make her your ally and biggest supporter by explaining the importance of Facebook marketing to your dear mom.

Provides You With Global Coverage

In the good old days, your mom’s selections were limited to what she could view on the local channel. Right now, she will certainly be blown away by the thought that Facebook provides global coverage. Currently, there are almost 2 billion active users who visit the site daily. Just imagine the doors of opportunities this platform provides. Make your mother realize why you need to invest time and effort in promoting your brand here. After all, you need Facebook to:

  • Catch the attention of your target audience
  • Grow your business by generating leads with engagement
  • Increase conversion rates with more sales of goods and services

As such, you must use your free video maker to make ads, plus you need stunning images with engaging captions that make an impact.

Thus, it is no wonder why more than 7 million companies stay active on Facebook, creating both organic posts and paid ads to connect with such a wide audience. So tell mommy dearest that you must do your part, or you will get left behind by your competitors.

​​Offers Customizable Targeted Ads to Get More Leads

With Facebook, you can take advantage of targeted paid ads wherein you can tailor your content to a specific audience. This means you won’t waste your effort editing promotional videos snippets. Why? Because you can opt to show your ads to the most appropriate audience that fits your brand’s needs. Impress your mom with the idea that Facebook has algorithms in place which can determine the following:

  • Gender
  • Age
  • Location
  • Job
  • Marital status
  • Hobbies
  • Shopping interests

Besides, avid Facebook enthusiasts willingly share their personal information with the platform. Thus, it is a gold mine for finding warm leads to help you market your goods and services to increase your bottom line. At the end of your explanation, your mom may even encourage you to create more Facebook Ads. After all, “I don’t like profits!” said no one ever.

Allows You to Organically Reach Your Market On a Budget With a Free Video Maker

The nice thing about Facebook is you don’t need tons of resources to reach your market. You must demonstrate to your mother how you can build relationships by sharing normal posts.

You don’t have to utilize Facebook ads if you have a limited advertising budget. When you mix this up with your free video maker, you’ve got a truly winning strategy. Just imagine making ads for free then posting it all for free too.

This concept could have never happened in your mother’s heyday because, back then, companies had no choice but to pay advertising firms and TV stations to showcase their ads. The same goes for print ads and radio spots which caused an arm and a leg. Thus, only big corporations could do it since the small fry had limited advertising funds.

Tell your mom the cool story that Bill Gates once said that if he were down to his last dollar, he would spend it on marketing and PR. This shows the importance of marketing in getting your brand noticed by the people who matter.

And these potential clients and even existing customers are all on Facebook. If you don’t have the funds, you can do it for free with organic reach. This means you must:

  • Share materials that bring value to followers on your page
  • Use your free video makerto create videos and digital posters
  • Your posted materials will show up in the newsfeed
  • Respond to audience’s that leave comments

Though the level of competition is stiffer with organic reach, you can still build an amazing group of followers on Facebook. After your detailed explanation, your mom may take pity on you and pitch in some money so you can level up to Facebook Ads.

Permits Easy Integration with Other Marketing Platforms

Finally, your mother should know that the Facebook platform provides a complex system. It is not a single isolated unit that holds you as a prisoner. Instead, you can combine your posts with other marketing channels such as:

  • Social media marketing with cross-posting on Instagram or Twitter
  • Email marketing
  • Mobile marketing
  • Ads within Facebook Messenger
  • Search engine marketing

Thus, you can develop an effective promotion mix that will increase your brand’s audience reach. Apart from targeting your followers and their respective friends through tagging, you can use hashtags, comments, and shares to build brand awareness. Their attention can also drive traffic to your website.

Best of all, you can use a variety of content formats on Facebook. Crank up your free video makerto create fun MTVs, slideshows, ads, interviews of customers, dramatic narratives, and so much more. You can also share memes, infographics, product examples, and so on. And if ever you encounter any issues using Facebook, it is very easy to ask for customer support with a chatbot or via Facebook Messenger.

Parting Words

With all these compelling reasons, your mother should no longer give you a hard time when she sees you tinkering with Facebook on your computer or your mobile device. It is crystal clear that the Facebook platform is an important component for making your brand stand out amidst a sea of competitors. If you don’t include it in your marketing strategy, you will lose opportunities to make money.

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