Do you know that 63% of shopping begins online? There are 5.18 billion internet users worldwide amounting to 64.6% of the global population. Now, what does this have to do with your company? It means a lot to businesses like yours as you get a lot of opportunities to find your customers online.
The best way to promote your business, find customers, and talk about your business is through digital marketing. If you are a startup, well, digital marketing is that Swiss army knife for all your marketing needs.
As a startup, the bare minimum that you want is to be visible to your target audience. Your audience must know that you are present offering ‘x’ service or product. They learn more and only after that do they make a purchase, and become a customer.
The prime facie in business is to have a website to mark your presence online. It’s not just people who come to know, but Google too recognizes your presence.
In this article, you will learn the importance of using digital marketing and how companies will fail when they don’t use digital marketing.
What Is Digital Marketing?
Digital marketing is the promotion of business online to reach the target audience using different forms of digital marketing techniques. It happens through writing blogs about the product or service that you offer, email marketing, digital advertising, and social media marketing.
A startup branding agency helps you enhance your business through digital marketing. When you browse the internet, search for some information, look for services, or shop online, how do you do it?
You click on all the websites that appear on Page 1 of SERP. The decision to go with a particular website and its service is made right when you are still on Page 1. Hardly would you search on Page 2 or Page 3.
Websites on further pages are not even looked at. Businesses appearing on Page 1 have a higher probability of getting the right customers. The goal of any business is to appear on Page 1 of SERP which is realized by digital marketing.
How Does Digital Marketing Work?
You are offering a stellar product or service, but how would your audience know that you are the best in terms of features, service, and price? Most importantly, how will Google know so that it can rank you on top of SERP?
Again, people hear about your business and they want to learn more about it and be convinced before they make a purchase. Similar to a salesperson.
But, who’s the salesperson who will talk about your product or service, about what you offer, and how you implement digital marketing strategies, pricing, and offers/free trials?
It’s through your landing pages and blogs. They do the talking. When you approach a branding agency for startups, they put things together and make it work for you.
It starts with understanding your business and writing blogs around your business, convincing enough for your audience to decide that you are the one they have been searching for to assist their business.
Upon reaching the needed brand awareness and visibility, you need to work on promoting your brand on almost all platforms available. You do this by writing guest blogs, promoting on social media, and curating strategies to increase sales.
Digital Marketing In Google’s Eyes
While doing all this attracts your prospective customers, there’s someone else who’s watching your brand. It’s Google! The search engine is committed to providing relevant and high-quality content to its searchers.
Its algorithm is fine-tuned to evaluate your services through the blogs posted on your website and its frequent core algorithm rollouts and updates make sure that the searchers are provided with an answer without much search.
Your brand mentions on social media, product reviews, customer/audience reviews, and their engagement are one of the factors that Google considers for ranking.
There’s more to digital marketing. Other businesses in your niche approach you for link building. It’s placing the URL of your most important webpage, possibly the BOFU content where you get the leads, on another website.
This type of marketing is a cost-efficient strategy and an organic way of obtaining customers for your business.
If you have a startup don’t ever hesitate to approach a startup marketing agency as it’s a good way to get the desired ROI.
Why Does Your Company Require Digital Marketing?
77% of Americans own a smartphone and use it for news, networking, purchasing, and other activities. Digital marketing helps you reach your target audience in this fraction and convert them into your customers.
Reach Customers Easily
Digital marketing gets your customers to your doorstep. The technique is to get your target audience to visit your store despite having other similar businesses like yours; the competitors.
You create marketing campaigns by creating outstanding commercials, offering discounts, and providing really quality products.
This is what a digital marketer does in the virtual realm. Digital marketing is all about marketing your products and services so that they appear on the first page of the search results. Not just this. Digital marketing deals with writing guest blogs, content marketing, off-page, and on-page SEO, and other marketing activities such as running ad words and social media marketing.
Build Brand Reputation
Building a brand doesn’t happen in a day. It’s a journey. As you keep publishing content that is helpful and relevant, you slowly build authority in your niche. This reflects a spike in the organic traffic to your website.
That’s people visiting your website and it comprises the subset of your customers who are nurtured through effective marketing strategies to become your customers.
Assured Increase In Profit
Digital marketing is the norm for any business to adapt as it offers a lot of opportunities to scale and innovate. If you have a business, then you certainly need a startup branding agency to see your desired growth as well as distinguish yourself from your competitors.
In order to thrive in the competitive market, you must increase sales. It begins with increasing the visibility, planning targeted campaigns to reach the audience, and impressing them with your product or service and making them your customers. If you’re wondering how to scale a digital marketing agency, these strategies are essential to consider.
What Do You Miss If You Fail to Use Digital Marketing?
While there are numerous benefits of using digital marketing, let’s look at a few ways how companies fail when they don’t use digital marketing.
You Are Not Seen
Poor visibility puts you in the dark and costs you more by giving you no-shows. It’s difficult to increase sales when you struggle to get customers. Digital marketing channels such as social media and search engine optimization play a crucial role in increasing brand visibility. Without all these, you will be struggling to create brand awareness, authority, and recognition.
Your Presence Is Not Felt
When people check out your website, if they don’t find one, they are not going to trust you. Your website is your identity and ensures to mark your presence by writing and publishing blogs, social media posts, and guest blogs.
You Are Unapproachable
Digital marketing techniques handle your potential customers efficiently who land on your website. Integrating chatbots, social media handles, and ‘contact us’ forms facilitate your customers to address their queries and provoke them to engage with you.
Without these integrations on digital platforms, companies would struggle to provide timely support and assistance and will experience high bounce rates leading to customer dissatisfaction and loss of potential clients.
Your Reach Is Limited
Without digital marketing, your visibility and reachability are not effective. They watch and move on just like watching an ad but not provoking them to take action by filling up a form which is a powerful lead generation tool for marketers.
Inability To Keep Up With The Transiting Customer Behavior
If you don’t embrace digital marketing strategies for your business, you risk losing your potential customers. Buyers’ behavior is significantly shifting towards online platforms. Also, customers these days wish to engage with their favorite brands.
Neglecting digital marketing limits customer engagement on social media channels putting you at stake for not having the privilege of getting user-generated content and social media mentions.
You Miss Out On Lead Generation and Conversions
Digital marketing gives you an understanding of the customer’s journey by crafting and understanding the sales funnel and optimizing the website accordingly. For instance, include an option for subscribing to an email, filling out a form, or downloading gated content. Providing a clickable CTA button and providing a compelling offer help you to boost your sales.
You Miss The Target
A good marketing agency for a startup would help you understand who you are going to target precisely so that you don’t waste your time and money on people who don’t require your service.
Based on demographics, interests, and behavior create a buyer persona and establish clear and directed marketing campaigns to reach them effectively and engage them.
You Lose To Your Competitor
You sure don’t want to be left behind. With digitization, all your competitors have started using digital marketing techniques to build their brands. If you are not willing to use digital marketing for your business, you are not on the right track.
FAQs
- What are digital marketing strategies?
Some of the digital marketing strategies employed to ensure that your business won’t fail are content marketing, search engine optimization, email marketing, social media marketing, search engine marketing, and influencer marketing.
- How can digital marketing help your business?
Digital marketing helps your business get the needed visibility, builds brand awareness, engages customers, increases sales, and nurtures relationships with the customer and other stakeholders.
- What are the competitive advantages of digital marketing?
The main advantage of digital marketing is that your marketing efforts are targeted. By making a clear and practical analysis of your audience, you can define it to trigger their buying decisions.
Final Thoughts
Digital marketing in today’s landscape has changed the way businesses are conducted online. By embracing digital marketing strategies, your business reaches a wider audience, stays competitive, builds brand loyalty, and drives business growth.
If you are thinking that digital marketing would not get you ROI and neglect it, you miss out on crucial opportunities to reach your target audience. It is coupled with limited visibility, low competitiveness, and reduced brand awareness.
If you are aiming for success, scaling, and exponential growth, embrace digital marketing now.
