Content marketing is a form of marketing strategy. This is used to attract, engage, and keep your audience. This is done by making and sharing suitable articles, podcasts, and other forms of media. This method would show knowledge, promote your brand, and keep your business at the top of the list.
This marketing strategy is very important, especially for a startup business. Content marketing is a sustainable marketing method. It is also cost-effective, answers questions, and builds their trust in your brands. All this will help your business in generating leads, conversions, and higher sales.
Content marketing is about attracting the ideal customer to your brand. It is not about pushing your products and services in their faces and then hoping that they will buy them.
15 Best Ways to Use Content Marketing for Startups
1. Produce Content Regularly
It is essential that you consistently post on your blog or use social media marketing to ensure your startup business’s success. Being consistent in your posts can prove to your readers that you are trustworthy.
It may be hard to create a new blog post every day. This is especially true when you want to release quality content. However, you should have a content schedule that will ensure that you have a new blog post every week. You can also try to post two new blog posts per week.
You can also send out weekly email digests to your website’s subscribers to keep them updated on your new posts. This type of digital marketing is called email marketing. This is used to attract readers who do not check out your site regularly.
2. Search for a Hot Topic About a Specific Niche
Searching for a popular topic about a specific niche is a big help for a start-up business. Rather than creating a new topic for your business, you can easily just use a topic that is already available. There are many strategies related to content marketing for startups that you can find useful. It can be the perfect jumping-off point for your business.
You can easily find topics in your specific niche that are currently trending. You can find these trending topics by using SEO keyword tools. You should be able to provide your take on those trends and publish your content idea.
3. Spend a lot of Time on Topic Research
The topic that you choose will determine the success of your content strategy. You can choose a lot of popular topics and then limit your research to one that will work the best. You can then work down from there and find more specific ideas.
4. Present Your Guest Post to Trustworthy Websites
Being able to find new audiences and create backlinks is important. These parts are essential to kick off a new business venture. You will be able to bring in new people and create traffic when you post guest blogs on other trustworthy websites.
You will also be able to create links that will link back to your website. Besides improving your SEO, guest posts are also a good way to bring content to new audiences.
Google and other search engines will have more trust in your site when you have links referencing it. These links should be connected to authoritative and trustworthy sites. This can also greatly improve your SEO ranking.
5. Make Content that Provides Visual Appeal
An infographic is much more interesting than a long, text-heavy blog post. Your infographics should have interactive elements and interesting graphics to catch attention. This is where the saying A picture is worth a thousand words comes into play. Making visually appealing content will bring a huge boost to your brand’s views.
6. Use Social Media to Promote Your Content
Social media marketing is a great way to distribute your content. Besides posting regular content posts, you can also use it to promote all other contents you create. If you have a new product, then post it on social media. Do you have a new blog? Post it. Do you have an upcoming webinar or a product demo? Post it. Social media is a good way to get the word out about your product.
7. Use the Correct Content Type
There are a lot of content types that you can use. What’s more important is that you can choose what suits you and know when to use it. You should know who your audience is and what they need.
You should choose the right content type that works best when you are trying to cut costs. This is important, especially when you are just starting up.
8. Target Long-Tail Keywords and Write About Niche Topics
It is hard to make a name for yourself, especially when you’re just starting. Competing with businesses that have been around longer than you will be hard.
Those businesses already influence the big keywords that are connected to your industry. What you should do instead is create content about your specific niche using long-tail keywords. This will help you get a good foothold even though you’re just a start-up business.
9. Plan the Perfect Posting Schedule
People will come to expect you to post content at a certain time. This is especially true when you gain audiences and have frequent viewers of your content. Consistent posting while having a strong posting schedule is key to maintaining your target audience’s interest.
You will lose your readership if you used to post on your blog or website weekly but then suddenly skip for a month.
Different social media platforms have different ideal times when people are using them. This is why you have to make sure that you are posting at the ideal time for each content format and social media platform.
10. Provide Value and do not Just Advertise
Getting people’s attention is hard to do nowadays. People will not invest their time in looking at your content if it is not interesting or useful to them. You should be able to answer the question of why someone would want to see your content and what value it will give them.
If you can come up with a good answer to those two questions, then that is when you should start advertising. Your content should not give the feeling of blatant advertisement. This will turn people off and will not result in any promotional value.
11. Include Influencers of a Specific Niche in Your Content
Industry influencers are personalities who have built a reputation for themselves in a specific industry or niche. They are considered to be a trusted source of information. They are also known as subject matter experts when it comes to a specific niche.
People who are known as industry influencers are those who hold a significant influence over others regarding a specific niche. These people have dedicated audiences that trust and believe in what they say and in the brands they endorse.
You can increase the chance of your content being shared by simply mentioning a specific industry influencer. These influencers can even give a shout-out to your brand without you paying them.
You can also give free products to these industry influencers. They will then repay you by giving an honest review and feedback on your product to their audiences. You should be able to make the most out of their influence. You should be able to involve them in your content creation. Here are different ways how you can include them:
● Interviewing Influencers
Interviewing a relevant influencer is an excellent way to enhance your content. It is also a great way to reach that specific influencer’s audience. You should be able to dedicate one post to a specific influencer.
Interviewing an influencer has other benefits other than being able to build a relationship with them. They could also promote the interview and have their audience drive traffic to your website.
● Influencer Roundup Post
Creating content that includes influencers’ insights is a good way to get people to read your post. These influencers also have an established audience, so they can also increase your website’s traffic. A roundup post is a great way to pull this off.
A roundup post is done by choosing a topic and then reaching out to various industry experts. You will reach out to them to get their opinion regarding the topic that you chose. This will enrich your site and content strategy. This will also help you build a strong relationship with these industry experts.
Doing this can provide your readers with fresh and engaging content. This is important for a successful content marketing strategy. These industry experts will then share that post with their audiences. They will then engage with your post and drive traffic to your website.
12. Engage with your Community
One of the best ways to build an audience is by engaging with your community. You should be able to participate in forums that are relevant to your industry. You should also engage with other content creators on social media.
You need to create value, so you should not engage just to plug your content. You should share your own experiences and opinions regarding their content.
13. Depend on Organic Marketing
Using search engine optimization to attract an audience is an excellent way to use content marketing as a startup. It is smart to rely on organic content marketing when you are still starting. Blog posts, guest posts, lead magnets, and videos are examples of organic content.
14. Identify your Audience
You can get more business if you know who your digital marketing recipients are. Attracting visitors and converting them into buyers is what makes your strategy successful.
To achieve this, you should do your research on everything that relates to your audience. You should be able to tell who you are communicating with and what kind of content they are looking for. This will then give you clear leads about their interests.
15. Effectively Divide your Audience
Once you know who your audience is, you should also be able to know how they are different from each other. Knowing this information will offer you a more precise road map for creating content for your campaign.
